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Serving patients from 40+ countries · Video consultations available worldwide

Our practice

A clinic built to remove the pressure from a difficult decision

Aesthetic medicine has a structural conflict: the clinic is paid to operate. Everything below is an attempt to blunt that, and to make the incentives visible rather than hidden.

Who we are

Founded in 2012, and deliberately not scaled since

Novelle Aesthetics is a 5-surgeon practice in Mumbai, performing aesthetic and reconstructive plastic surgery for patients in India and from 40+ countries. We have performed 11,000+ procedures over 14 years.

We have turned down repeated opportunities to open additional branches. A second location means a second set of theatres, a second standard, and a surgeon who cannot be in both. The constraint is deliberate: every patient is operated on by the consultant who assessed them, in a theatre our own team runs.

The practice is registered with the National Medical Commission of India, and every operating surgeon holds a postgraduate qualification in plastic surgery. We will give you any surgeon's registration number on request, and we would encourage you to check it — here and anywhere else you are considering.

  • 14years in practice
  • 11,000+procedures performed
  • 40+countries served
  • 5consultant surgeons
  • 1location, by choice
  • 12mofollow-up included

Standards

Six commitments we will be held to

These are specific and checkable rather than aspirational. If we fall short of any of them, tell us.

01

The consultation is diagnostic, not commercial

Nobody at Novelle is paid a commission on procedures booked. Our coordinators are salaried, and surgeons are not incentivised by volume. It removes the pressure that patients most often describe from consultations elsewhere.

02

We publish what things cost

Every procedure page carries an indicative band and states what it includes. Withholding price until a patient is emotionally committed is a sales technique, and we would rather you compared us openly.

03

A cooling-off period, always

A minimum of two weeks between consultation and elective surgery. No time-limited discounts, no pressure to decide in the room. If a decision would not survive a fortnight, it should not be made.

04

Accredited theatres only

All general-anaesthetic surgery is performed in NABH-accredited hospitals with intensive care on site and a consultant anaesthetist present throughout. We do not operate under general anaesthesia in office-based settings.

05

Photography that has not been manipulated

Our before-and-after images use fixed lighting, fixed distance and standardised positioning. No flattering angle changes, no post-processing, no makeup added between the two shots.

06

Reviews we do not curate

Reviews submitted through this site are checked for authenticity and privacy, then published as written. We do not suppress critical reviews, and we do not solicit only from happy patients.

The team

Who will actually treat you

You will be told at consultation which of these surgeons is responsible for your care, and that does not change between consultation and theatre.

Dr Ananya Rao

MBBS, MS, MCh (Plastic Surgery)

Founder & Lead Surgeon

Focus: Facial aesthetic surgery, rhinoplasty, facelift

Trained in plastic surgery at a national institute of medical sciences with fellowship training in facial aesthetic surgery. Practises deep plane facelift and preservation rhinoplasty, and teaches both on the national fellowship circuit.

Dr Vikram Shah

MBBS, MS, MCh (Plastic Surgery)

Senior Consultant

Focus: Body contouring, VASER liposuction, post-bariatric surgery

Specialises in high-definition body contouring and post-weight-loss reconstruction. Has performed over 2,600 body contouring procedures and leads our enhanced recovery protocol for combined operations.

Dr Meera Krishnan

MBBS, MS, DNB (Plastic Surgery)

Consultant

Focus: Breast surgery, augmentation-mastopexy, implant revision

Focuses exclusively on breast surgery, including a substantial revision and explant practice for patients treated elsewhere. Introduced measurement-led implant selection and 3D sizing simulation to the practice.

Dr Rohan Iyer

MBBS, MS, MCh (Plastic Surgery)

Consultant

Focus: Post-weight-loss reconstruction, arm and thigh lift, scar revision

Focuses on body contouring after major weight loss, where skin excess is extensive and staging matters. Runs our combined-procedure planning clinic for patients needing more than one operation.

Dr Sana Qureshi

MBBS, MS, MCh (Plastic Surgery)

Consultant

Focus: Hair restoration, FUE, facial hair transplantation

Performs FUE hair, beard and eyebrow transplantation with an emphasis on lifetime donor planning. Insists on concurrent medical therapy for male pattern loss rather than surgery alone.

Dr Arjun Nair

MBBS, MD (Anaesthesiology)

Consultant Anaesthetist

Focus: Anaesthesia, enhanced recovery, perioperative safety

Reviews every patient before surgery and is present throughout each procedure. Designed our thromboprophylaxis and multimodal analgesia protocols for combined and long-duration operations.

Accreditation

Bodies we answer to

  • APSIAssociation of Plastic Surgeons of India
  • IAAPSIndian Association of Aesthetic Plastic Surgeons
  • ISAPSInternational Society of Aesthetic Plastic Surgery
  • NABHNational Accreditation Board for Hospitals & Healthcare Providers
  • MCIRegistered with the National Medical Commission of India

Worth saying plainly

What we are not

We are not the cheapest option in India, and we are not trying to be. Our theatre and anaesthesia standards cost money, and a twelve-month follow-up programme costs money. If price is your primary criterion, you will find lower quotes — and we would only ask that you check what those quotes include, and where the surgery is performed.

We are also not a same-week service. The cooling-off period is not negotiable, and neither is the requirement that you stop smoking before certain procedures. Patients occasionally go elsewhere over both, and we accept that.

Finally, we cannot promise outcomes. Surgery is a biological process performed on individual anatomy, and complications occur in every practice including ours. What we can promise is that we will tell you the realistic range of outcomes beforehand, and that we will stay with you if you land at the difficult end of it.

Read what patients have said — including the ones who were not entirely happy.

Next step

Talk it through with a surgeon, not a salesperson.

Every consultation begins with an examination and an honest assessment of whether a procedure is right for you — including when the answer is that it is not. Video consultations are available worldwide.